73% say creator or influencer recommendations have influenced their booking decisions. Expedia Group, 2025 Traveler Value IndexSee the trends

This Is the Single Largest Commercial Leak on Your P&L.

  • $519Direct ValueThe average direct booking, against $320 through an OTA (SiteMinder Hotel Booking Trends 2025).
  • 76%Own LanguageOf consumers prefer to buy with information in their own language (CSA Research, 2020).
  • 65%Front DeskOf US hotels report staffing shortages. The films add nothing to the desk (AHLA, Feb 2025).
  • 0Your PMSintegrations to build
  • 1Arrivals exportdaily file, or your booking emails
  • 365Apex 365days a year, one system

Works alongsideWorks alongside your PMS. No integration needed — we work from a daily arrivals export or your booking emails.Nothing to install.

The potential

Boring Administrative Confirmations vs
Apex Data Driven Revenue Engine.

The APEX Way
Exceptional

Same Guest. Same Booking. Two Very Different Stays.

  1. 73% Influenced by Creator Content

    73% of travellers say creator or influencer recommendations have influenced their booking decisions. A personal film speaks that same language.

    *Expedia Group, 2025 Traveler Value Index [G-05]
  2. 7 in 8 Guests Eat Dinner Elsewhere

    Only about one in eight hotel guests eats dinner at the hotel. Reaching them before they arrive is how the table gets booked before they look anywhere else.

    *CBRE Hotels Americas, via Regulr [P05-2]
  3. 76% Prefer Their Own Language

    76% of consumers prefer to buy with information in their own language, and 40% will not buy from websites in other languages.

    *CSA Research, 2020, 8,709 consumers [P04-1]
  4. Direct Bookings Cancel Less

    Direct bookings cancel at 10.6%, against 21.8% for OTA bookings. A channel fact, not an Apex result: the more of the relationship you hold directly, the steadier it is.

    *Cloudbeds via Prostay 2026, vendor data [P03-6]
The Wrong Way

Text Message
Today 9:29AM

Hi Alex, this is a reminder of your reservation at our hotel on March 15. Your check-in time is 3:00 PM. Please confirm your arrival by replying YES or call us at 123-456-7890 if you need to make any changes.

Standard

Stop Reminding Guests. Start Exciting Them.

Booking to check-in
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Why it works

Your revenue walks out the door
before your guests walk in.

  • Dream7 in 8

    Hotel guests eat dinner somewhere other than the hotel, so the dining budget leaves before it is spent

    *CBRE Hotels Americas, via Regulr [P05-2]

  • Likelihood73%

    73% of travellers say creator or influencer recommendations have influenced their booking decisions

    *Expedia Group, 2025 Traveler Value Index [G-05]

  • Time99%

    Hotel listings with property video get 99% more clicks to the hotel's website

    *TripAdvisor Business Advantage (correlational) [P01-2]

  • Effort65%

    65% of US hotels report staffing shortages. Once your team has recorded, the films ask nothing more of them

    *AHLA Front Desk Feedback, Feb 2025 [G-18]

The four films

Four Films, Four Moments.
Every One Sells the Stay.

Apex Hospitality

Don't wait on the universe to deliver.We make the stars align.

How it works

Your Team Becomes the Face
of Every Arrival.

  1. 01
    Press play

    Ninety Seconds. The Whole Machine.

    One voice recording and your property’s own footage become a personal film for every guest who books.

    OnceYour team records their voice

    One recording session. Nothing for your team after that.

    Watch · 1:30
  2. 02
    Your property, starring

    See It Working Before You Sign.

    Book a private demo and we make a sample film first, so you see the format working before any contract.

    16Clips in the matrix

    Proof first, before any contract is signed.

    Watch · 0:45
  3. 03
    Your team, famous

    The Voice Your Guests Remember.

    We record your team once, with their written consent. Every welcome after that carries their own voice, cut with your property’s footage.

    88%*Trust recommendations from people they know

    *Nielsen Trust in Advertising, 2021 [G-02].

    Watch · 0:45
  4. 04
    Your events, sold out

    Your Events, Booked Before Guests Arrive.

    Galas, chef pop-ups and seasonal menus go into the films of guests whose dates overlap, weeks ahead.

    365Days a year, one system

    Limited-capacity events reach guests before they arrive.

    Watch · 0:45
  5. 05
    In every pocket

    Your Brand, Straight to Their Phone.

    Sent from your daily arrivals export or booking emails, delivered by SMS or WhatsApp. One tap and it plays.

    0Apps, logins or portals

    Works alongside your PMS. No integration needed.

    Watch · 0:45
What guests expect

This Is What Your Guests Expect.
Not Another Plain-Text Email.

Who it's for

One Engine. A Different Film
for Every Kind of Guest.

Matched to every guest by stay dates and guest profile. Nobody on your team picks the film.

*Wellness travellers spend more per trip than the average tourist (GWI) [P08-5].

Built on subtraction

Zero PMS Overhaul.
No Daily Staff Work.

Watch · 1:30Built on Subtraction: everything we take off your plate.
The whole commitmentRecorded once.
Runs every day.

Your team records once. The films run on your property every single day after that.

What if

What If Every Offer Had
Its Own TV Commercial?

Watch · 1:00
Why this lever exists
Your numbers
—
Your result—

Apex takes 0% of this. Flat fee.

Unlock access

Your Guests,
Your Advertising.

  1. 1

    The guest receives the film.

    Their welcome, starring your team, on their phone.

  2. 2

    They tap Unlock Access.

    A share link designed to be tracked, with the words already written:

    What a welcome, can't believe we just received this from our hotel.
  3. 3

    A bonus unlocks.

    Sharing unlocks a bonus or a discount on their stay.

  4. 4

    You see every enquiry.

    Your GM dashboard will show the enquiries and messages each link brings in.

GM dashboardPlanned · Unlock Access
LinkSharesClicksEnquiries

Designed to track every shared link to the enquiry it brings.

Watch · 1:00A forwarded film travels through a family group chat.
88%*Trust recommendations from people they know (Nielsen Trust in Advertising 2021) [G-02].
Welcome for events

Welcome, as a Product
You Sell.

Watch · 1:00 · An event organiser's welcome reaching every attendee.
Corporate & MICE

Every Attendee, Briefed Like a VIP.

The films carry the event itself, and the four touchpoints sell your extras in the month before.

  • Event info and times
  • The kick-off and what's on
  • The location, filmed
Wedding film · 0:45
Weddings

Every Guest Gets the Films.

Welcome sits inside your wedding package. The couple shares the films through Unlock Access, and the deals are included.

  • Every guest receives the films
  • Shared by the couple
  • Deals included
The Apex Continuum

The Complete Guest Lifecycle.
Welcome Is Just Chapter 1.

1Before the stay

Apex Welcome

Activating the silent gap between booking and arrival with personalised video touchpoints sent directly to arriving guests' phones.

2Your storefront

Apex Atlas

A digital storefront: another way to showcase your property, where everything you've built with Apex is revealed to guests without front-desk friction, turning guests into walking billboards.

3After the stay · Included

Apex Goodbye

Included with Welcome. Day-after and one-month-later films bring guests back and collect private feedback.

Sources

  1. Average direct booking $519 vs $320 through an OTA. SiteMinder Hotel Booking Trends 2025 [G-10]
  2. 76% prefer to buy in their own language. CSA Research, Can’t Read, Won’t Buy B2C, 2020 (8,709 consumers) [P04-1]
  3. 65% of US hotels report staffing shortages; 71% report openings they cannot fill. AHLA Front Desk Feedback, Feb 2025 (282 hoteliers) [G-18]
  4. Only about one in eight hotel guests eats dinner at the hotel. CBRE Hotels Americas, via Regulr [P05-2]
  5. Hotel F&B departmental margin 29.1%, H1 2025 (2,669 US hotels). CBRE Hotels Research 2025 [P05-1]
  6. OTA commission 15–30% vs 4–5% direct. Cloudbeds 2026 / Lighthouse via Hospitality Net [G-09] Vendor data.
  7. Cancellations 10.6% direct vs 21.8% OTA (a channel fact, not a Welcome result). Cloudbeds via Prostay 2026 [P03-6] Vendor data.
  8. Ancillary revenue is 18%+ of hotel income. Cloudbeds [P15-3] Vendor data.
  9. One review-score point supports an 11.2% higher rate at the same occupancy. Anderson, Cornell Center for Hospitality Research 2012 [G-15]
  10. 96% of leisure travellers seek unique culinary experiences. World Food Travel Association, Food Travel Monitor 2020 [P05-3]
  11. $6.8T global wellness economy, forecast to reach $9.8T. Global Wellness Institute, Nov 2025 [P08-1]
  12. Wellness travellers spend more per trip. Global Wellness Institute [P08-5]
  13. Resort and hotel spa departmental margin about 20–33%. ISPA / PwC; PKF-CBRE; HVS [P08-3]
  14. Ideal therapist utilisation 50–75%. Kimes, Cornell Hospitality Quarterly 2009; Horwath HTL [P08-4]
  15. 88% trust recommendations from people they know. Nielsen Trust in Advertising 2021 [G-02]
  16. Hotel listings with property video get 99% more clicks to the hotel's website (correlational). TripAdvisor Business Advantage [P01-2]
  17. 73% say creator or influencer recommendations have influenced their booking decisions. Expedia Group, 2025 Traveler Value Index (May 2025), https://secure.businesswire.com/news/home/20250520512943/en/ [G-05]
Apex HospitalityFigures marked * are listed above.